TRK UKRAINE / RE-BRANDING
TV CHANNEL BRANDING
As the name of the Ukrainian TV channel “TRK” was changed to “TRK Ukraine”, a complete rebranding of the channel was needed. A rainbow was chosen as a metaphor for the spirit of the channel as well as the beauty and vastness of the country. Consequently, all stories of the idents happened outside the studio, beneath a vast blue sky. Analogous to that, the promo design was based on blue backgrounds.