Occasionally and for a limited period of time, the channels of the ProSiebenSat.1 Media Group broadcast their programme in HD free for all. This is to win new customers for the (usually paid) service of high definition picture broadcast.

To convey the message, ProSiebenSat.1 has a variety of „HD-eyes“, one for each channel. For special occasions (e.g. Xmas, Oktoberfest), these eyes are adapted concerning colors and shapes and used for the HD broadcast campaign.

My part was to develop and produce these adaptions.

Creative Director:
Alexander Krause