ORF / ALPINE SKI WORLD CHAMPIONSHIP

TV PROGRAMME BRANDING

In 2013, Austria’s public channel ORF hosted the broadcast of the alpine ski world championships in Schladming. The basic idea for the design was a race against time. Numbers – resembling time-measurement and speed – race downhill against athletes. This 3D-concept – allowing perspectives and camera angles that wouldn’t have been possible with live footage – shows skiing in an emotional end exciting way. Another advantage of the concept was that it could serve as a system for ORF’s overall sports design (which was also to be defined at the time). Besides the usual branding elements, I developed and produced a complete information graphics system. The production of the opener was done by Silver Animation, Munich.

Agency: UnitedSenses GmbH