• Project type:
    TV Programme Branding
  • Year:
  • Client:
  • Skills:
    Creative Direction, Art Direction

Poland-based channel “Polsat” wanted a complete rebranding of its main news programme “Wydarzenia” including logo, design and studio set. The main element chosen was an arrow, which perfectly resembled the informative character of the programme. Red and blue were chosen as classical combination to convey earnestness and information. The arrow was implemented widely on-air. Even the studio set had an arrow as the main table element, which was beautifully produced by Wieder Design Munich.