• Project type:
    TV Programme Branding
  • Year:
    2012
  • Client:
    Unitedsenses
  • Skills:
    Art Direction

Picking up the speed and racing idea of the programme branding, the logo of the alpine ski world championships was given an unmistakable shape. It symbolizes sports and harmonizes with the shape of the racing numbers as well. At the same time, it allows modular additions to define category logos.