ORF 2 is Austria’s most watched channel within the adult target group. Making “2” the core principle, a design based on dualism was developed. Left and right, red and white (national colors) are connected by a “paternoster” effect for a seamless promo flow. 20 real twins are posing in the idents to present the new logo and establish the new color coding. Adding to this, nine color coded regional packages were created for the regional news.
I was responsible for the production of the promo package, the regional adaptions and the post-production of the idents and bumpers.