The private Croatian TV channel “Nova” was relaunched in 2007. The logo was reworked and a set of five idents and a complete promo package was shot, respectively produced. The shapes and colors of the design derive from the logo. Being the main elements, mobile surfaces are staggered in depth and, in this way, create a metaphorical stage. The short stories of the station idents reflect Croatian ambience, embedded in a modern graphical world.