• Project type:
    Network Branding
  • Year:
    2009
  • Client:
    Egyptian Radio and Television Union (ERTU)
  • Skills:
    Art Direction

The Egyptian Radio and Television Union is the umbrella for a whole family of sub-brands. On the top level is ERTU, dividing up into sub-brands ETN (Television Channels), ERN (Radio Channels), ENC (News Center) and EPC (Production Center). As these four group logos itself are umbrella brands, they have the same structure as the mother brand ERTU. All have the triangle shape in common, which is also implemented in the next level of brands, namely channels 1, 2 and ESC.¬†Of course all logos exist as their English and Arabic versions. Shown here is one example in Arabic typography to illustrate it’s beauty.