• Project type:
    TV Programme Branding
  • Year:
    2009
  • Client:
    Egyptian Radio and Television Union (ERTU)
  • Skills:
    Creative Direction, Art Direction, Production

In 2008, the Egyptian State Television ordered a rebranding of its three channels Channel 1, Channel 2 and ESC. It was to be the first refresh in 20 years and was launched in 2009. I was responsible for the design of Egypt News, running on all three channels and seen as the most respected middle eastern state-owned news programme.