• Project type:
    TV Channel Branding
  • Year:
    2008
  • Client:
    Egyptian Radio and Television Union (ERTU)
  • Skills:
    Art Direction

The logos of Egypt News implement the diagonal shape of the channel brand, thus without directly using the triangle shape itself. The basic design of Egypt News rather symbolizes controversy and investigation. At the same time, the shape lends itself to be used to define rubric versions, as shown left. Additionally, all logos had to be in Arabic, English and French versions. Quite an adventurous task to bring Arabic and Latin typography down to one style. But it worked quite well.