Every year, Bavarian TV reports on the biggest and most famous beer festival of the world: the Oktoberfest in Munich (also called the “Wiesn”). For 2013, a new, more modern design approach was needed for TV, online and print media. The three-dimensional, graphical look makes this design package fit perfectly to the branding of the channel. At the same time, the typical bavarian traditional elements are shown in a modern, contemporary style. Above, holding all together, is the Bavarian blue sky. Take a ride through this melting pot of fun and frenzy…. PROST!