• Project type:
    TV Programme Branding
  • Year:
    2012
  • Client:
    Unitedsenses
  • Skills:
    Art Direction, Production

As the name suggests, the “Abendschau” (evening-show) is a magazine-programme running early evening on Bavarian TV. It presents reports on a variety of topics in Bavarian life. Having been launched in the 1960s, the “Abendschau” has a long tradition in television. Following the channel branding, the basic design elements of the programme branding package are geometric shapes such as the pentagon and hexagon. Referring to the “evening” name of the show, the shapes are combined to a setting sun and serve as a frame for the show’s reports and topics.