• Project type:
    TV Channel Branding
  • Year:
  • Client:
  • Skills:
    Art Direction

In 2010 I worked with Unitedsenses on a pitch for the branding of Egypt’s “Al-Shams”┬áchannel. “Al-Shams” means “The Sun”. I worked on ideas for the station logo, and it seemed inevitable to transform the sun into a graphic element. Sadly, we didn’t win the pitch, but I am still in love with the logos.