• Project type:
    TV Event Promo
  • Year:
    2003
  • Client:
    13TH Street
  • Skills:
    Concept, Creative Direction

Both parts of the controversial “American Psycho”-movies were to run on one weekend on 13TH Street. In order to make this promo incisive and intense, some elements from the first (better known) part were used, because despite their reduction they clearly symbolized the yuppie-world. As in the movie itself, the promo shows a clean, aesthetic scene, only to reveal the horror beneath the surface at the end.

This work was awarded twice: a distinction eyes and ears award 2004 for best program promotion campaign on-air and finalist in the New York Festival 2005 for best entertainment program promo.