• Project type:
    TV Programme Branding
  • Year:
    1999
  • Client:
    ProSieben
  • Skills:
    Art Direction

This is an oldie but goodie. I am proud to say that it has been on-air since 1999 and hasn’t been changed since then. The logo perfectly represents the character of the show and the way Stefan Raab hosts it. The original layout happened in one night, but the refinement took about a week. I managed to fight off a wish by the TV-channel’s head of entertainment: to add knobs to make the logo look more like a TV set. In the meantime, dozens of adaptations have been created and it is widely used on franchising products.